Photography
& imagination.
Our watches, imagined in everyday life.
We use original product photography alongside AI-generated everyday scenes. The photographs provide the product reference; the scenes explore imagined settings and ways of wearing the collection.
Why we use AIIt starts with the watch.
Explore PXW-539-04
One watch, two kinds of imagery. The close-up is a crop of the original photograph; the everyday scene is generated using that watch as a reference.
Why do we use
AI-generated imagery?
We want to show more of the everyday settings and personal styles that can surround a watch. AI makes it practical to explore that variety across our collection without arranging a separate photoshoot for every creative concept.
These images help you explore styling ideas. Alongside them, original product photographs and close-ups let you examine the watch itself.
The details
matter.
AI can redraw details, including dial markings, hands and bracelet links. Generated scenes can differ from the watch itself.
Use the original product photographs and confirmed specifications when assessing a watch. We keep these available on each product page.
Explore the collectionSharing the collection.
For distributor and retail use, please contact our team to confirm which imagery is approved for your market. Campaign images should be checked against the exact watch reference before reuse.
We can help you select suitable material and discuss any local requirements.
Talk to our team